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The management of
Chi Limited has
signed a multi year sponsorship deal with
Manchester United at an event attended by
leading players of the club, such as; Angel Di
Maria, Robin Van Persie, Valencia, Anders
Lindegaard, to name a few.
The deal will allow Nigeria ’ s market leader in
fruit juices , Chi Ltd to use the legendary
Manchester United crest, club imagery, players
and other intellectual property on a range of
products throughout Nigeria . Founded over 30
years ago , Chi prides itself as being Nigeria ’s
premier producer of healthy, high quality,
fruit and dairy based drinks which are
enjoyed by millions of customers every year.
With this partnership , Chi Ltd ’s flagship
brand, Chivita 100 % fruit juice, becomes the
preferred soft drink of Manchester United in
Nigeria . Manufactured from 100 % pure fruits,
Chivita 100 % contains no added sugar , no
preservative and no added colours. It is a rare
blend of the best of Nigerian and imported
fruit juices . Thus what the consumer gets is
the same benefits of natural nutrients found
in real fruit. In addition , 100 % fruit juices are
naturally fortified with nutrients like vitamin
C , calcium and vitamin D . Chivita 100 % is
the first choice of consumers when they look for
pure natural fruit juice with no added sugar
or preservatives.
While signing the agreement at Old Trafford,
Chi Limited ’s Head of Marketing, Probal
Bhattacharya said “ As the flagship brand of
Chi Ltd , Chivita 100% will feature as the fruit
juice of choice for the Manchester United
team ”. Describing the partnership as between
two of the most cherished brands in Nigeria ,
he states “as a company , we are proud to
partner with such a reputed and successful
club like Manchester United whose tradition of
excellence is in tandem with ours”
“ We are confident that the partnership will
further deepen consumer loyalty as well as
ensure that millions of passionate soccer fans
across Nigeria continue to refresh and
rejuvenate themselves with Chivita 100% fruit
juice and Chi ’s other beverage offerings as they
relish every moment of the beautiful game ” he
adds
Manchester United ’s Managing Director,
Richard Arnold said : “ We are delighted to
have Chi Limited as an official partner of
Manchester United . With over 30 years of
experience , Chi has a commitment to the
health and well- being of Nigerians as well as
producing high quality, market leading
products .
With over 35 million followers, Nigeria is home
to some of the club’s most passionate fans ,
and this partnership will help bring these
fans closer to the Club they love .”
Manchester United players Robin Van Persie,
Angel Di Maria, Valencia and Anders
Lindegaard took time afterwards to savour the
fruit juice. Robin Van Persie commended the
management of Chi limited for its refreshing
taste . He adds that as an athlete, he requires
healthy fruit juices like Chivita 100 % for
optimum performance. Whilst Angel di Maria
equally stressed the freshness and health
benefit of 100 % juices like Chivita 100% .
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